Buzz Monitoring

Buzz monitoringWhat is buzz monitoring?
Buzz monitoring looks at what people are saying online about a marketer's company, brands, products... (click for more) – understanding how consumers engage with and respond to your brand – is the first step in planning any online marketing strategy. With the explosion of different online content vehicles, successfully guiding your brand through the online jungle requires careful coordination. Understanding how consumers search and generate content online are two keys that help unlock brand interaction and consumer intent – both online and offline. Advanced search informed researchUsing search data to gain insights into consumer behavior can demonstrate how you can monitor, promote and defend your brand online.

Using a combination of strategy, advanced mathematics and technology, 360i monitors online chatter across blogsWhat is a blog?
A weblog, or blog, is a type of website featuring regularly updated entries that often include commentary, news, or... (click for more), message boards, forums, communities, newsgroups, social networksWhat are social networks?
Social networks are websites that allow users to connect with each other. This generally involves users... (click for more), search data (Search Informed ResearchUsing search data to gain insights into consumer behavior), and comments on multimedia assets, such as videos and mashupsWhat is a mashup?
A mashup is a combination of two or more applications or types of content to create something new. Mashups in their... (click for more).

The research team then identifies and categorizes what topics are being discussed within the target subject area, analyzes the positive, negative or neutral sentiment of conversations surrounding a specific topic, and provides a qualitative analysis, identifying conversation trends and reporting examples.