Creative Samples

To generate awareness for the newly-launched Indecision2008.com web site as well as recruit loyal viewers, Comedy Central turned to 360i for creative ideas to keep users apprised of new content on the web site. 360i built a digital marketing plan built on raising awareness for the fresh content on the site but wanted to ensure that the content on the ad units stayed equally fresh. By using rich media ads that pulled both media RSS feeds for video, text RSS feeds for headlines and continually updated virtual swag like downloadable wallpaper, the Indecision web site continued to get high volumes of traffic, experiencing more growth than any other Comedy Central microsite.