Paid Search

Paid SearchWhat is Paid Search?
Paid Search is the most immediate opportunity to see results in search engine performance, and is a major part of a... (click for more) is the most immediate opportunity to see results in search engineWhat is a search engine?
A search engine is an internet tool that allows one to find particular information of interest on the... (click for more) performance, and is a major part of a successful and comprehensive online marketing campaign. Paid searchWhat is Paid Search?
Paid Search is the most immediate opportunity to see results in search engine performance, and is a major part of a... (click for more) positions are typically closer to the top of the search results page, usually demarcated with a "sponsored listing" notice.

360i understands how consumers search online, and uses that analysis as a platform to develop a strategy for building an appropriate list of keywords and keyword phrases. With an auction format, the cost of positions varies based on location on the page and the level of competition.

Because paid searchWhat is Paid Search?
Paid Search is the most immediate opportunity to see results in search engine performance, and is a major part of a... (click for more) is driven by a highly competitive dynamic bid environment, 360i's team of media experts uses a combination of research and proprietary technology to manage campaigns using leading edge predictive modeling and portfolio optimization. Beyond managing budgets, the team creates engaging copy and specifically-crafted landing pageWhat is a landing page?
A landing page is a web page that users click through an advertisement. For best results, these pages are highly... (click for more) techniques to garner the most valuable consumers at the lowest possible cost.

360i's media experts:

• Analyze consumer search behavior to devise campaign strategy
• Quantify impact and return on investment
• Manage creative submissions across all major search enginesWhat is a search engine?
  A search engine is an internet tool that allows one to find particular information of interest on the... (click for more), customizing to each engine's editorial specifications
• Increase search engineWhat is a search engine?
  A search engine is an internet tool that allows one to find particular information of interest on the... (click for more) rankings as impressions (each time the ad is shown) are free and provide valuable branding at no additional cost
• Adjust campaigns in real time with great precision, enabling temporal/seasonal marketing
• Bid, manage, optimize and report on keyword bids, placements and messaging to ensure the greatest ROI
• Ensure top performance for each landing pageWhat is a landing page?
  A landing page is a web page that users click through an advertisement. For best results, these pages are highly... (click for more) and/or offer