360i RSS News Feed

Cuil Needs a Chill Pill

Tue, 07 Jul 2008 04:00:00 GMT

by David Berkowitz, 360i In this superhero-obsessed summer, it's about time everyone found an underdog to root for. In a feat as inexplicable as Tony Stark fashioning scrap metal into an Iron Man suit in an Afghan prison, Cuil.com gained ...

Will Social Media Force Spending Up or Down?

Tue, 06 Jun 2008 04:00:00 GMT

By its very nature, the success of social media marketing could lead to significantly smaller media budgets, according to media experts and planners gathered for the OMMA Social conference on Monday. "It just doesn't cost that much money ...

Google Trends Updated

Wed, 06 Jun 2008 04:00:00 GMT

The latest version of Google Trends, which allows users to see how popular specific search terms are across the Internet, has been met with tempered enthusiasm by search marketers. Google Trends has always been useful, and these updates make it mo...

Brands Turn to Micro-Blogging

Mon, 06 Jun 2008 04:00:00 GMT

By Brian MorrisseyNEW YORK Dell CMO Mark Jarvis had a challenge for his digital team: Come up with an innovative way to connect with consumers online and sell products -- and do it without a budget.The team turned to the fast-growing micro-bloggin...

Technology Teaser

Mon, 06 Jun 2008 04:00:00 GMT

By HOLLY M. SANDERSJune 5, 2008 -- Madison Avenue is eagerly awaiting Apple's next-generation iPhone, with hopes running high that it will bridge the gap between the hype surrounding mobile marketing and the reality. The original iPhone rocked...

Microsoft Searches for its Niche

Thu, 05 May 2008 04:00:00 GMT

By HOLLY M. SANDERSMay 22, 2008 -- Microsoft believes its new cash-back program has the potential to shake up the search rankings, but first it has to get consumers to try it. The program, which was unveiled yesterday to advertisers at the company...

Yahoo Makes Goo-Goo Eyes at Google

Wed, 04 Apr 2008 04:00:00 GMT

Surprise Move Provokes Microsoft and Antitrust Officials --> By Abbey Klaassen Published: April 09, 2008 NEW YORK (AdAge.com) -- Two days after Yahoo's terse response to a letter over the weekend from Microsoft's CEO, the Sunnyvale-based p...

360i Adds i33 Block To Its Building Of Full-Service Shop

Wed, 03 Mar 2008 04:00:00 GMT

by Gavin O'MalleyAS WAS first reported by MediaPost on Monday, 360i has cemented its position as a full-service digital agency with the acquisition of Web design and social application specialist i33 Communications. "I33's team will h...

Why the Big Deal Isn't Such a Big Deal

Mon, 02 Feb 2008 05:00:00 GMT

Brian MorrisseyNEW YORK The price tag's $44.6 billion puts last year's Internet deals to shame. But Microsoft's unsolicited offer to buy Yahoo doesn't address the core problems they both face in the online advertising market.Combin...

Red Roof Steps Up Online Marketing with New Firm

Thu, 01 Jan 2008 05:00:00 GMT

Red Roof Inns Inc. has tapped a major online marketing firm to boost the hotelier's Internet visibility. Red Roof, newly moved into a Brewery District office this month after relocating from suburban Dallas, said it has retained Atlanta-based ...

Search Agency Of The Year: 360i

Fri, 01 Jan 2008 05:00:00 GMT

360iWelcome to the Machine by Joe Mandese Let's get one thing straight from the top, 360i doesn't call itself a search optimization agency, and it doesn't think of itself that way. It's an agency - pure and simple - that happ...

Forecast '08: Digital

Mon, 12 Dec 2007 05:00:00 GMT

By Mike ShieldsThe hottest digital media segments going into 2008 continue to be online video, social networking, search and--remnant inventory? That would appear to be the case, based on the flurry of recent partnerships and acquisitions in the s...

OMMA Names 360i Search Agency of the Year

Tue, 12 Dec 2007 05:00:00 GMT

MEDIAPOST'S OMMA, THE MAGAZINE OF online media, marketing and advertising, has selected 360i as its Search Agency of the Year. The agency will be honored at an event in New York on Jan. 17. OMMA's January issue will detail the achievements...

Search: Things to Pay Attention to in 2008

Mon, 11 Nov 2007 05:00:00 GMT

Edited excerpts from interviews with David Berkowitz, director of emerging media and client strategy at 360i, a New York-based digital marketing agency. For last year’s Search Marketing Fact Pack, Ad Age asked Mr. Berkowitz for 12 tips...

360i Wins Google's Marketing Machine Award For Q3

Fri, 11 Nov 2007 04:00:00 GMT

GOOGLE HAS HONORED 360I WITH its Marketing Machine Award, a quarterly award that recognizes one agency for their thought-leadership, account growth and teamwork (while using the search giant's ad platform). 360i is the search division of New Y...

The Hottest Digital Agencies Around

Mon, 10 Oct 2007 04:00:00 GMT

The Hottest Digital Agencies AroundBy Megan McIlroy and Abbey KlaassenMeet the digital indies. Despite waves of consolidation across the ad-agency business, there remains a healthy bunch of independent digital shops doing everything from search op...

The Hottest Digital Agencies Around

Mon, 10 Oct 2007 04:00:00 GMT

Why Search Advertising Is About to Get Flashier

Mon, 10 Oct 2007 04:00:00 GMT

NEW YORK This summer, Google users saw something unusual: a search on Jason Bourne returned more than the familiar list of links to Web pages. In the coveted ad space at the top of the results page, there was a photo of Matt Damon with an invitati...

Google's Vertical Ad Honchos Talk Campaigns and Results

Fri, 09 Sep 2007 04:00:00 GMT

Google's Vertical Ad Honchos Talk Campaigns and Results By Enid Burns, The ClickZ Network, Sep 21, 2007 Google executives discussed advertising and commerce within the automotive, retail, entertainment and media, financial services...

Industry Applauds Microsoft Pledge On Consumer Data

Tue, 07 Jul 2007 04:00:00 GMT

BEHAVIORAL TARGETING VETERANS APPLAUDED MICROSOFT'S announcement this week that it would join the Network Advertising Initiative and give consumers the ability to opt out of receiving targeted ads when it starts offering third-party ad serving...

New Media Formats: An Essential Guide

Tue, 05 May 2007 04:00:00 GMT

In this chat with 360i's director of emerging media, find out about the unique new media challenges entertainment marketers are facing and what the newest online frontier will likely be.

The Big Just Got Bigger in Online Advertising

Mon, 05 May 2007 04:00:00 GMT

"Search and display are fundamentally integrated," said Bryan Wiener, CEO of 360i. "From a buying and optimization standpoint, you should be able to buy them together

New Media: Firms Promise To Put You In Google's Good Graces

Mon, 02 Feb 2007 05:00:00 GMT

But is 'brand protection' on the Web attainable? February 26, 2007By Todd WassermanAll HGTV wanted to do was promote its TV show. But it kept running up against Cialis users.To publicize its reality show Living with Ed about actor and envi...

YouTube as Marketing Channel

Fri, 02 Feb 2007 05:00:00 GMT

MediaWorks Viewpoint: When Networks Should Use It, and When to Hold Back

Viacom has been pelted with more than its share of tomatoes for asking YouTube to take down its copyrighted content last week. Is Viacom cutting its nose to spite its tomato-splattered face by snubbing the reach it gets from YouTube?

Google Gets Personal: Should You Care?

Thu, 02 Feb 2007 05:00:00 GMT

What if you had to optimize your Web site to suit not one Googlesearch algorithm but 100 million subtly different ones?That nightmare scenario was raised pretty quickly by anannouncement from Google in early February that it was finallyready to br...

Life's Still Good at Google as Quarterly Profit Triples

Thu, 02 Feb 2007 05:00:00 GMT

"It's interesting that in spite of all the time and attention focused on the ad network and the offline trials, it's Google's search site that continues to grow faster of the rest of the business," said Bryan Wiener, president of search-marketing firm 360i. "Search is a cash cow and it's a snowball over the hill -- Google doesn't have to pay a lot of attention to it, they can focus on some of these other things."

MSN Tests Analytics Tool

Mon, 01 Jan 2007 05:00:00 GMT

by Shankar GuptaMICROSOFT IS CURRENTLY TESTING A keyword analytics tool, code-named "Gatineau," to compete with Google's free analytics offering, Google Analytics. News of the early-stage alpha test surfaced late last week on blogs o...

The Value of Branded vs. Non-Branded Search Terms

Wed, 12 Dec 2006 05:00:00 GMT

New research suggests branded search terms offer the highest conversion rates, but when used properly, non-branded terms can significantly affect the outcome of a paid SEM campaign.The research, conducted by search marketing firms 360i and Se...

Yahoo Opens Panama To All Search Marketers

Wed, 12 Dec 2006 05:00:00 GMT

Bryan Wiener, president of search engine marketing firm 360i, said he expected that the new features would boost click-through rates on paid search campaigns. "We're really bullish on Panama," he said.

Portals Struggle to Keep in Tune

Mon, 12 Dec 2006 05:00:00 GMT

Those challenges extend to ad sales. “From a consumer media perspective, they are unbelievably well positioned, said Bryan Wiener, president of 360i, a search specialty agency. ...The biggest problem, said Wiener, is that Yahoo’s search and display ads are sold by different people, negating what could be its biggest advantage—the ability to package inventory. Instead, it has been Google, which hardly sold any display advertising until recently, that has been offering search with display ad bundles for advertisers, he said.

Yahoo's Project Panama Is a Second Chance to Appease Investors

Thu, 12 Dec 2006 05:00:00 GMT

Many advertisers won't start using the software until after the holidays, said Bryan Wiener, president of 360i, a New York- based agency whose clients include Office Depot Inc. and NBC Universal Inc. “We feel very good about what we've seen so far,” Wiener said in an interview. “Everybody wishes it had come sooner.”

Google, Yahoo, MSN Standardize Site Maps

Fri, 11 Nov 2006 05:00:00 GMT

Industry watchers say that the unlikely partnership between the three search companies should simplify search engine optimization efforts, which up until now have required different techniques for each engine. "There's a sense that search optimization could get a little easier," said David Berkowitz, director of strategic planning for search engine marketing firm 360i.

Search Focus: Optimize It and They Will Come

Wed, 11 Nov 2006 05:00:00 GMT

Engines, not portals, put marketers in the driver's seat by Bryan Wiener

Google Gives Publishers New Search Tool

Wed, 10 Oct 2006 04:00:00 GMT

Google Gives Publishers New Search Tool by Shankar GuptaWednesday, Oct 25, 2006 GOOGLE TUESDAY UNVEILED A NEW product that will allow publishers to create tailor-made search engines for their sites. The tool will allow publishers to put query boxe...

Like Honda For Chocolate: Branding Via Keywords

Wed, 10 Oct 2006 04:00:00 GMT

"It's really an education," said Bryan Wiener, president of 360i, a New York search agency that counts T-Mobile as a client. "This has to get through to those patrolling the brand budgets."

The Industry Weighs in on GoogTube

Wed, 10 Oct 2006 04:00:00 GMT

Google's acquisition of YouTube will change some of the rules of engagement for agencies involved with media buying.

MSN Preps AdSense Competitor

Thu, 08 Aug 2006 04:00:00 GMT

MSN THIS WEEK SENT OUT invitations for a closed beta test for a program that will place text ads on publisher sites.

Google Distribution Deals Don't Matter Much to Marketers

Wed, 08 Aug 2006 04:00:00 GMT

"Distribution is important for marketers, but it’s not enough," John Ragals, SVP and managing director of 360i, told ClickZ.

Study: Search Marketers Undervalue 'Assists'

Wed, 08 Aug 2006 04:00:00 GMT

Marketers who credit only the last search result a person clicks on before converting are missing the full value of "assist" clicks, according to a new study.

Google Tests Cost-Per-Action Ads

Fri, 06 Jun 2006 04:00:00 GMT

SEARCH GIANT GOOGLE HAS BEGUN testing cost-per-action ads, in which marketers pay a fee only when users make a purchase, provide an e-mail address or take other specific steps.

Retail Focus: Branded or Not, It All Adds Up

Wed, 06 Jun 2006 04:00:00 GMT

When measuring the return on investment of search engine marketing campaigns, retailers may be giving branded terms far more credit for conversions than those keywords deserve. New research conducted by 360i and SearchIgnite assessed the relationship between branded and non-branded paid search keywords by reviewing aggregate data of traffic and conversion rates for retailers over the course of the first quarter of 2006.

Google's Ad Scheduling Gives Marketers Campaign Management Control

Mon, 06 Jun 2006 04:00:00 GMT

Google's AdWords created a new feature called AdScheduling to help marketers better target their ads in a cost-effective way.

Google's Ad Scheduling Gives Marketers Campaign Management Control

Fri, 06 Jun 2006 04:00:00 GMT

SEARCH GIANT GOOGLE TODAY WILL upgrade AdWords by allowing advertisers to change bids or deactivate campaigns at different times during the day.

Microsoft Adds Search to Windows Live E-Mail

Fri, 06 Jun 2006 04:00:00 GMT

NEW YORK (AdAge.com) -- In another attempt to hit Google where it hurts, Microsoft has added Web search to its downloadable mail program, Windows Live Desktop Mail. But, as Google continues to extend its lead in search, analysts say the move is an unlikely "game changer."

AdSense Upgrade Could Speed Growth Of Online Video Ads

Wed, 05 May 2006 04:00:00 GMT

THE OPTION FOR ADVERTISERS TO show video ads on Google's AdSense content network--which the search giant quietly announced late Monday night on the Inside AdSense blog--could encourage the growth of online video advertising by creating new channels of distribution, as well as allowing smaller-budget ad buyers to get into the video game.

Google Adds Video Capability to AdSense Move Greatly Increases Online Inventory

Tue, 05 May 2006 04:00:00 GMT

NEW YORK (AdAge.com) -- Google has made no secret about its ambitions to become a bigger force in the branded rich-media space and today it launched online video advertising on its AdSense network of publishers. Paramount Classics has already tested Google's new video ad program for its film, 'An Inconvenient Truth'.

Analysts, SEMs Bullish On Yahoo Search Overhaul

Tue, 05 May 2006 04:00:00 GMT

May 9, 2006 By Gavin O'Malley YAHOO'S PENDING SEARCH ADVERTISING OVERHAUL will make pay-per-click advertising more appealing to big brand marketers, and also will likely improve click-through rates, analysts and search marketers said Monda...

SearchBuzz Briefs: Engine, Engine Number 9...

Tue, 05 May 2006 04:00:00 GMT

Last week’s announcement that Amazon’s A9 engine jilted long, long-time search partner Google for Microsoft’s Windows Live Search appears to have reignited the Hundred Years War of Search. Just a few years ago the industry wouldn’t have been caught dead cheering on Microsoft (how easily we forget), yet Google’s fast rise to the top has made any and all competition welcome. As if re-asserting this position, MSN adCenter has recently changed its name to Microsoft adCenter and has hired former Ask.com CEO Steve Berkowitz to run MSN.

Yahoo Overhauls Paid Search Program

Tue, 05 May 2006 04:00:00 GMT

Yahoo's paid search advertising platform will compete with Google's AdWords program better after the company announced yesterday that it plans to launch a completely re-designed ad system.

Performance Pricing For Interactive Agencies

Wed, 03 Mar 2006 05:00:00 GMT

Mar 22, 2006 By Jonathan Ragals, MediaPost Publications With interactive media becoming increasingly more accountable and marketers changing ad agency partners ever more frequently, the time has come to assess whether the traditional client-agency...

Study: Most Search Conversions Occur Offline

Wed, 03 Mar 2006 05:00:00 GMT

Mar 22, 2006 By Shankar Gupta, MediaPost SIXTY-THREE PERCENT OF CONSUMERS WHO made a purchase after conducting an online search closed the deal at a brick-and-mortar store, according to a report issued Tuesday by comScore Media Metrix. For the stu...

Taking Surer Aim on Contextual Ads

Tue, 03 Mar 2006 05:00:00 GMT

Mar 21, 2006 By Brian Quinton, Multichannel Merchant Between news of a possible click-fraud resolution in Arkansas and a potential perp walk in San Jose, one ad-targeting advancement from the Googleplex got pretty much lost in the kerfuffle. So le...

MSN Learning the Ropes on Contextual Ads

Wed, 03 Mar 2006 05:00:00 GMT

March 01, 2006 By: Christine Blank, Contributing Editor, DM News MSN's quiet foray into contextual advertising, an early venture not yet in beta, will compete effectively against programs from Google and Yahoo only if it builds advertiser volu...

Search Focus: Go Where the Auction Is

Wed, 02 Feb 2006 05:00:00 GMT

February 2006 by Bryan Wiener Managing paid search is no longer just a bidders' game In 2005, search marketing was ubiquitous, having reached the tipping point where it is indispensable to marketing strategies for direct response and brand adv...

Frizzell: There's a Time to Pay for High Page Rank

Mon, 01 Jan 2006 05:00:00 GMT

January 30, 2006 By: Mickey Alam KhanDMNews ATLANTA -- A higher page rank for your keyword means more clicks, but when should marketers be willing to pay more for each click? That was bid management strategist Laura Mete Frizzell's question. S...

SEMs Welcome Shorter Yahoo! Ads

Tue, 01 Jan 2006 05:00:00 GMT

January 17, 2006 By Kevin Newcomb This week, Yahoo! Search Marketing will begin truncating its sponsored search text ads after the first 70 characters. Many search marketers see the move as a positive one. While some search marketers may miss Yaho...

AdCenter Pilot Yields High ROI, Calls for Expansion

Fri, 12 Dec 2005 05:00:00 GMT

Dec. 23, 2005 Christine Blank, Contributing Editor Ad campaigns are generating high conversion rates in MSN's pilot paid ad program, MSN AdCenter, but search marketers say they want Microsoft to expand the program faster. Microsoft and search ...

Yahoo! Search Tells Marketers To Tighten Ads

Tue, 12 Dec 2005 05:00:00 GMT

Dec.20, 2005 Shankar Gupta YAHOO! SEARCH MARKETING LATE LAST week notified search marketers that text ads would be limited to 70 characters--which also is the maximum size of Google AdWords ads. Previously, Yahoo! allowed marketers to include up t...

5 Ways to Maximize Your Search Results

Fri, 12 Dec 2005 05:00:00 GMT

December 16, 2005 Dave Williams, Chief Strategist and Co-Founder, 360i 360i's chief strategist helps you get the most out of your search marketing efforts. As marketers are looking to elevate the performance of their search marketing campaigns...

Quote/unquote

Fri, 11 Nov 2005 05:00:00 GMT

Nov.11, 2005 BtoB "What technologies did you see at ad:tech that look promising?" "MSN's behavioral technology, as it allows marketers to microtarget their search advertisements down to the demographic profile of the user."...

Search: Not Just Paid Placement

Tue, 11 Nov 2005 05:00:00 GMT

Nov. 08, 2005 Will Margiloff, From the ADTECH Issue of DM News Many marketers believe that search engine marketing is as easy as going to Google AdWords or Yahoo Search. But savvy online advertisers have realized that a more strategic approach is ...

Busy Days, Busy Nights: Optimism is High at DMA�05

Wed, 10 Oct 2005 04:00:00 GMT

October 19, 2005 Mickey Alam Khan, Executive Editor, DMNews ATLANTA— October 19, 2005 -- Glamorous parties and late-night blogging put to rest plans for any visit to the hotel gym yesterday morning, but doing the laps of the DMA·05 ex...

MSN-Yahoo IM Deal Helps Fight AOL

Thu, 10 Oct 2005 04:00:00 GMT

October 13, 2005 DMNews NEW YORK— October 13, 2005 — Microsoft and Yahoo's deal announced yesterday to interconnect their instant messaging platforms will help them compete better with America Online's AIM service and ultimatel...

MSN Recruits Search Marketers

Tue, 10 Oct 2005 04:00:00 GMT

October 11, 2005 Shankar Gupta, Media Post New York- Tuesday, Oct 11 - MSN LATE LAST WEEK STARTED looking for advertisers to participate in a pilot of its paid search service adCenter, which is set to launch in the United States later this month. ...

Forbes.com Hires SEO Firm to Improve Rankings

Fri, 09 Sep 2005 04:00:00 GMT

September 16, 2005 Brian Morrissey, Marketing Vox September 16, 2005 - NEW YORK Forbes.com has hired 360i, a search engine optimization firm, to help it rank higher in search results - a sign of the growing importance of search engines to news pub...

Forbes.com Aims to Improve Search Rankings

Thu, 09 Sep 2005 04:00:00 GMT

September 15, 2005 Brian Morrissey, Ad Week September 15, 2005 - NEW YORK Forbes.com said it has hired a specialist to help it appear higher in search results, a sign of the growing importance of search engines to news publishers. 360i, a search e...

Forbes.com Taps 360i Search

Wed, 09 Sep 2005 04:00:00 GMT

Gavin O'Malley, MEDIAPOST THE SEARCH MARKETING DIVISION OF performance marketing firm, 360i, 360i Search, announced on Tuesday that it will provide Forbes.com with natural search optimization services using its proprietary algorithmic technolo...

Real e-state: Even firms without deep pockets can gain prominence on search engines -- and compete with bigger companies.

Wed, 09 Sep 2005 04:00:00 GMT

Tom Barry, Contributing Writer, Atlanta Business Chronicle Cyberspace marketing has allowed Marietta-based Thomson CompuTaught, a provider of online education in the real estate field, to reach across the country. Search engine marketing is sizzli...

Google, Skype rachet up VoIP competition

Wed, 08 Aug 2005 04:00:00 GMT

August 24, 2005 Carol Wilson, Telephony Magazine The battle of the Web titans has begun - and where the fallout lands is still uncertain. A day after Yahoo! nailed down another 4.1 million potential DSL customers from its portal via a deal with Ve...

Google Revamps Desktop Search

Tue, 08 Aug 2005 04:00:00 GMT

August 23, 2005 Christine Blank, Contributing Editor, DMNews Google's revamped desktop search launched in beta mode yesterday. Google Desktop 2 is designed to help advertisers deliver more targeted ads to users. The company introduced the orig...

SEO Radio

Tue, 08 Aug 2005 04:00:00 GMT

Google Faces New Rivals in Contextual Ads

Mon, 08 Aug 2005 04:00:00 GMT

August 22, 2005 Mike Shields, Media Week Google is finding out what it feels like to be the Establishment. A recent flurry of activity in the contextual advertising space--those short, text-based ads that appear alongside content--indicates not on...

How attention to detail doubled Levenger's search-related web sales

Tue, 08 Aug 2005 04:00:00 GMT

August 16, 2005 Internet Retailer A closer attention to detail such as using more precise words and phrases and hiring the right consultants is helping Levenger Co. double the amount of web sales generated by its search engine marketing campaigns,...

Can pay-per-call search really ring up sales? Vendors emerge to help companies get leads on the line

Mon, 08 Aug 2005 04:00:00 GMT

Aug 8, 2005 Carol Krol, B-to-B Online Pay-per-call search advertising, whereby advertisers buy ads that appear in search results that drive customers to a phone number rather than a Web site, continues to gain momentum, with several companies now ...

Yahoo Tests Major Boost to Contextual Network

Wed, 08 Aug 2005 04:00:00 GMT

Aug 3, 2005 Brian Quinton, DIRECT MAGAZINE Competition is heating up among online ad channels and Yahoo has thrown the latest log on the fire with yesterday's announced beta test of a newly expanded network of Web pages for contextual ads. The...

Yahoo! Takes On AdSense, Launches Publisher Network

Wed, 08 Aug 2005 04:00:00 GMT

Aug 3, 2005 Wendy Davis, Media Post MORE THAN TWO YEARS AFTER Google launched AdSense, Yahoo! today will unveil a beta version of its own network for small and mid-size publishers. Yahoo! plans to invite about 2,000 smaller publishers into the new...

Jeeves Joins Search Ad Party

Tue, 08 Aug 2005 04:00:00 GMT

Aug 2, 2005 Brian Quinton, DIRECT Magazine Ask Jeeves announced yesterday that it will begin selling paid ads linked to keywords on its search engine, in the same way that Google and Yahoo! now do. The new Ask Jeeves Sponsored Listing program cons...

Paid Search: The Butler Does It

Tue, 08 Aug 2005 04:00:00 GMT

Aug 2, 2005 Wendy Davis, Media Post POSITIONING ITSELF AS A COMPETITOR to Google and Yahoo!, search engine Ask Jeeves Monday launched its own keyword bidding platform. The move comes just weeks after Barry Diller's IAC/InterActiveCorp complete...

Prepare for What's Next In Search By Integrating Search Marketing

Wed, 06 Jun 2005 04:00:00 GMT

June, 2005 Dave Williams, Chief Strategist and Co-founder, 360i From The DMA Marketing Technology & Internet Council E-Newsletter Many marketers have realized the benefit of search marketing, but few have truly dominated their business niche b...