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    <title><![CDATA[360i Search Insider RSS Feed]]></title>
    <link><![CDATA[http://www.360i.com/search_insider.php]]></link>
    <description><![CDATA[360i Search Insider RSS Feed]]></description>
    <language>en-us</language>
    <copyright>Copyright 2006-2008 360i</copyright>
    <managingEditor>sales@360i.com</managingEditor>
    <webMaster>newsletter@360i.com</webMaster>
    <ttl>20</ttl>
    <item>
      <title><![CDATA[Stop Calling Me Fat, Facebook]]></title>
      <description><![CDATA[Have you ever felt insulted by overzealous ad targeting? I&#39;ve been hearing this come up more in conversation lately, often with people who aren&#39;t in the advertising or technology industries. One example was first mentioned to me by a femal...]]></description>
      <pubDate>Thu, 07 Jul 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=116]]></guid>
    </item>
    <item>
      <title><![CDATA[Which Facebook App Are You?]]></title>
      <description><![CDATA[By now, you know which &quot;Sex and the City&quot; character you are, along with which Disney princess, Victoria&#39;s Secret angel, Spice Girl, &quot;L-Word&quot; character, and Desperate Housewife.&nbsp; You can determine your cosmic match amon...]]></description>
      <pubDate>Thu, 07 Jul 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=117]]></guid>
    </item>
    <item>
      <title><![CDATA[Ten Questions Not To Ask A Social Media Panel]]></title>
      <description><![CDATA[Ever go to one of those panels where most of the answers can be summed up as &quot;it depends,&quot; &quot;not sure,&quot; or &quot;we&#39;re just not there yet&quot;? On one hand, it&#39;s a great sign because it means you&#39;ve stumbled on an h...]]></description>
      <pubDate>Thu, 06 Jun 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=115]]></guid>
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    <item>
      <title><![CDATA[Botox Season on the Web]]></title>
      <description><![CDATA[Earlier this week on &ldquo;The Daily Show,&rdquo; Larry Wilmore reported on how Beverly Hills is coping with today&rsquo;s economic hardships, where women are waiting longer to get their Botox refills and plastic surgeons are taking on reconstruc...]]></description>
      <pubDate>Thu, 06 Jun 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=114]]></guid>
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      <title><![CDATA[The Customization Conundrum]]></title>
      <description><![CDATA[How can you go wrong with offering your customers new ways to customize their experience? Once again, a Web giant is learning that customization isn&rsquo;t a panacea. Earlier this week, in my last Search Insider for the time being, I reviewed the...]]></description>
      <pubDate>Thu, 06 Jun 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=113]]></guid>
    </item>
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      <title><![CDATA[SearchMonkey Apes The Chicken Co-op]]></title>
      <description><![CDATA[Yahoo SearchMonkey is finally here. It&rsquo;s one of the most important developments affecting search engine optimization, and one that can vastly improve the search experience for users. It could be the most significant, revolutionary, unique se...]]></description>
      <pubDate>Tue, 06 Jun 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=112]]></guid>
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      <title><![CDATA[Seven Buzz Monitoring Sites to Watch]]></title>
      <description><![CDATA[What&#39;s the buzz on the latest and most improved buzz monitoring sites? Here&#39;s a guide to seven of the best, along with some of their peers and competitors. In March, I reviewed eight search sites spanning a range of specialized subjects, i...]]></description>
      <pubDate>Tue, 06 Jun 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=111]]></guid>
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      <title><![CDATA[You Call That a Bribe?]]></title>
      <description><![CDATA[Microsoft&rsquo;s new Live Search Cashback program has been routinely called a bribe by journalists and pundits. Microsoft and others have tried to bribe users before, but calling Cashback a form of &ldquo;bribery&rdquo; diminishes the meaning of ...]]></description>
      <pubDate>Tue, 05 May 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=108]]></guid>
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      <title><![CDATA[Dreaming of a Super Model]]></title>
      <description><![CDATA[Does search need a new business model? ComScore Chairman Gian Fulgoni suggested as much in his opening day keynote at MediaPost&rsquo;s Search Insider Summit this week. He stressed that marketers are realizing so much more value from search than t...]]></description>
      <pubDate>Tue, 05 May 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=109]]></guid>
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      <title><![CDATA[Jakob Nielsen, What Are You Smoking?]]></title>
      <description><![CDATA[Dear Jakob Nielsen, I almost missed the last newsletter you sent me, as it was delivered directly to my junk mail folder. Maybe Microsoft was so dismayed by your recent commentary that Outlook rebelled against you. Whatever the reason, I&rsquo;m o...]]></description>
      <pubDate>Tue, 05 May 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=110]]></guid>
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      <title><![CDATA[Mobile, Local, Social, Invisible]]></title>
      <description><![CDATA[Trying to get people to care about privacy is like trying to get people worked up about the amount of fiber in their diet. Everyone knows they should do something, but hardly anyone wants to go out of their way. That may change when mobile adds a ...]]></description>
      <pubDate>Tue, 05 May 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=107]]></guid>
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      <title><![CDATA[Stumbling Upon Discovery And Search]]></title>
      <description><![CDATA[&ldquo;It pays to discover&rdquo; may not just be a slogan; it&rsquo;s emerging as the maxim for how people find information online. Last week, right after I released a column on &ldquo;The Fine Line Between Search and Discovery,&rdquo; three repo...]]></description>
      <pubDate>Tue, 04 Apr 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=106]]></guid>
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      <title><![CDATA[The Fine Line Between Search And Discovery]]></title>
      <description><![CDATA[To search is to discover. Perhaps there&#39;s a Latin phrase for that, or perhaps it is what it is. The intersection of search and discovery came to mind after reading &quot;Jump Point&quot; by Tom Hayes, a thought-provoking snapshot of the near f...]]></description>
      <pubDate>Tue, 04 Apr 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=105]]></guid>
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      <title><![CDATA[Searching for Tweets]]></title>
      <description><![CDATA[If someone tweets about you on Twitter and you don&#39;t hear the sound, did the tweeter tweet at all? This is one of the philosophical questions about Twitter that has a practical answer. Fortunately, now there are many ways to listen to the twee...]]></description>
      <pubDate>Tue, 04 Apr 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=104]]></guid>
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      <title><![CDATA[Search Marketing by the Book]]></title>
      <description><![CDATA[When planning search engine optimization strategies, what if you tried to promote your site like you&#39;re promoting a book? It&#39;s a timely question, as some social media gurus have recently capitalized on SEO best practices when releasing the...]]></description>
      <pubDate>Tue, 04 Apr 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=103]]></guid>
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      <title><![CDATA[Five Paths to Mobile Search]]></title>
      <description><![CDATA[What does mobile search mean, anyway? I was thinking of this when Thumbplay, a site for mobile entertainment downloads, sent over news of its SMS vertical search service. How does this fit in with all the ways consumers can search mobile devices? ...]]></description>
      <pubDate>Tue, 04 Apr 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=102]]></guid>
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      <title><![CDATA[Google's Mobile Discovery Engine]]></title>
      <description><![CDATA[Google, I&#39;m convinced, is not in the search business after all. It&#39;s in the business of screwing up my column predictions. Last week, I concluded, &quot;In 2011, mobile search spending may only represent 5% of search spending, but that in ...]]></description>
      <pubDate>Tue, 03 Mar 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=101]]></guid>
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      <title><![CDATA[Looking Back to the Future of Mobile]]></title>
      <description><![CDATA[ Everyone&#39;s had visions for the future of mobile, and now that the buzz on mobile marketing is back again, it&#39;s a good time to do a spot check on my own prognosticating on mobile search. The timing&#39;s especially relevant for me, as I&#3...]]></description>
      <pubDate>Tue, 03 Mar 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=99]]></guid>
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      <title><![CDATA[Eight Search Sites to Watch]]></title>
      <description><![CDATA[ When the research analysts at Hitwise, Nielsen, and Compete release their monthly search engine rankings, you can sometimes feel their pain in covering the same story over and over again. Check out Jeremy Crane&#39;s latest post on Compete&#39;s ...]]></description>
      <pubDate>Tue, 03 Mar 2008 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=100]]></guid>
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      <title><![CDATA[Yahoo in Control of Open Search]]></title>
      <description><![CDATA[ How much control do consumers need, anyway? That&#39;s the most profound question that strikes me the more I hear about Yahoo&#39;s latest &quot;open search&quot; initiative, described in some detail on the Yahoo Search Blog. So far, it&#39;s jus...]]></description>
      <pubDate>Tue, 03 Mar 2008 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=98]]></guid>
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      <title><![CDATA[Live Blogging and Searching the Oscars]]></title>
      <description><![CDATA[ DURING THE OSCARS, MAYBE YOU were playing a drinking game where you did a shot every time someone from the movie &quot;Enchanted&quot; took the stage, a challenge which would have brought down Dwayne &quot;The Rock&quot; Johnson. Or maybe, like a...]]></description>
      <pubDate>Tue, 02 Feb 2008 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=97]]></guid>
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      <title><![CDATA[Will The Future of Search be Televised?]]></title>
      <description><![CDATA[ Would you believe the next Google-killer is coming from Samsung? Samsung doesn&#39;t refer to its See&#39;N&#39;Search set-top box as a Google killer; that&#39;s generally a phrase used by the media to describe some technology you&#39;ll never he...]]></description>
      <pubDate>Tue, 02 Feb 2008 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=96]]></guid>
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      <title><![CDATA[Googlewiki vs. Ajaygoogle]]></title>
      <description><![CDATA[In the fortnight I spent honeymooning in India last month, I was introduced to many of Hinduism&#39;s 330 million gods, and all those who manifested themselves were hospitable in sharing the wonders of the country with my wife and me. While we may...]]></description>
      <pubDate>Tue, 02 Feb 2008 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=94]]></guid>
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      <title><![CDATA[Yahoo, The Fourth Quarter's Still Yours]]></title>
      <description><![CDATA[ YAHOO, PUT YOURSELF IN TOM Brady&#39;s shoes in Super Bowl LXII. You spend a couple quarters getting knocked around, playing short of your potential. You&#39;re not showing that drive that you want to win. But then you reach the fourth quarter, a...]]></description>
      <pubDate>Tue, 02 Feb 2008 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=93]]></guid>
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      <title><![CDATA[Searching For Zeke The Unborn ]]></title>
      <description><![CDATA[ IF MY MOM DECIDED TO have a fifth child, perhaps if it were a boy he&#39;d have been Aaron, Joachim, or Zeke. If it were a girl, perhaps she&#39;d have been Susana, Elizabeth, or Annera. My mom&#39;s done having kids, so I&#39;ll never know for s...]]></description>
      <pubDate>Tue, 01 Jan 2008 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=92]]></guid>
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      <title><![CDATA[How SEO Can Stop a Scammer]]></title>
      <description><![CDATA[ IT MAY BE PRACTICALLY impossible to track down online scammers, but as people become savvier in how to use search engines, some scams can be contained. I found this out firsthand when two reports of a Craigslist real-estate scam came my way. &nbs...]]></description>
      <pubDate>Tue, 01 Jan 2008 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=95]]></guid>
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      <title><![CDATA[Spock: The People Search Wiki]]></title>
      <description><![CDATA[THE MOST COMMON REACTION I hear when I invite a friend to Spock is, &quot;Not another!&quot; That&#39;s understandable; 2007 was the year that accepting online invites went from exciting to burdensome. Yet Spock brings new approaches to search eng...]]></description>
      <pubDate>Tue, 01 Jan 2008 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=91]]></guid>
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      <title><![CDATA[What Facebook Learned from Search]]></title>
      <description><![CDATA[ Imagine if Picasso painted a search engine results page from Google. It would probably wind up looking like Facebook, which continually draws inspiration from search engines as it rolls out its services for marketers. What Facebook did was take t...]]></description>
      <pubDate>Tue, 11 Nov 2007 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=89]]></guid>
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      <title><![CDATA[Facebook Ad Targeting: From 2007 to 1984]]></title>
      <description><![CDATA[IS FACEBOOK&#39;S ADVERTISING PLATFORM IN 2007 tinted with shades of &quot;1984&quot;? Two weeks ago, we explored how Facebook serves as a search engine for marketers. While I think many of the comparisons between Facebook and Google in the press ...]]></description>
      <pubDate>Tue, 11 Nov 2007 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=90]]></guid>
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      <title><![CDATA[Striking and Searching]]></title>
      <description><![CDATA[THE WRITERS GUILD OF AMERICA launched its long-awaited strike. How will this event affect marketers, search engines, and consumers&#39; online media behavior? SEMCO, the union for search engine marketing columnists, hasn&#39;t quite caught on, so ...]]></description>
      <pubDate>Tue, 11 Nov 2007 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=87]]></guid>
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      <title><![CDATA[Searching Facebook by the Numbers]]></title>
      <description><![CDATA[ ON FACEBOOK, THE MARKETERS can now search for the searchers. Facebook&#39;s Aditya Agarwal claimed in July that 600 million searches are performed on the site monthly. Compared to comScore numbers discussed in a previous column, that makes Facebo...]]></description>
      <pubDate>Tue, 10 Oct 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=88]]></guid>
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      <title><![CDATA[Unearthing Your Hidden SEO Gurus]]></title>
      <description><![CDATA[ HOW MANY of these actions have you conducted in a professional capacity for your company or a client? * Posted a video to YouTube with a few tags and a remotely descriptive title. * Rated your company&#39;s video on YouTube (or related video site...]]></description>
      <pubDate>Tue, 10 Oct 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=83]]></guid>
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      <title><![CDATA[Listen to the Tweets]]></title>
      <description><![CDATA[ HERE&#39;S A QUESTION TO CONSIDER when trying to get marketers to try something new: how should the task rank in their priority list? Should it be one of the Top 10 items on their daily to-do list? Should they try it once and then shelve it for a...]]></description>
      <pubDate>Tue, 10 Oct 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=84]]></guid>
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      <title><![CDATA[PageRank, Meet SocialRank]]></title>
      <description><![CDATA[ GOOGLE FAMOUSLY ORDERED THE importance of Web pages based on the quantity and quality of other links pointing to each page. In this era of the Web&#39;s evolution fueled largely by social media, are there better ways to rank this consumer-generat...]]></description>
      <pubDate>Tue, 10 Oct 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=85]]></guid>
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      <title><![CDATA[Video Search Worlds Collide]]></title>
      <description><![CDATA[ VIDEO SEARCH OPTIMIZATION AND advertising worlds have collided, and the big bangs bursting forth will shape the video marketing landscape for years to come. The audience at last week&#39;s OMMA panel &quot;Video Search Optimization: Prime Time fo...]]></description>
      <pubDate>Tue, 10 Oct 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=86]]></guid>
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      <title><![CDATA[Social Search: It's Not Who You Know... ]]></title>
      <description><![CDATA[ EVERYONE WANTS TO BE social these days. Given the hype around social networks and social bookmarking, it&#39;s little wonder that search wants to be social too. The problem is that when you refer to &quot;social search,&quot; the odds are that wh...]]></description>
      <pubDate>Tue, 09 Sep 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=82]]></guid>
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      <title><![CDATA[My Search Engines]]></title>
      <description><![CDATA[ IT&#39;S TIME TO STEP down from the lectern and take a break from the futurism and pontificating. This column&#39;s about search, so this week attention shifts to &quot;search&quot; as a verb. Here&#39;s a quick review of personal picks for the m...]]></description>
      <pubDate>Tue, 09 Sep 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=81]]></guid>
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      <title><![CDATA[Facebook's SEO Facelift]]></title>
      <description><![CDATA[ CALLING ALL SPIDERS! FACEBOOK wants its profiles to be part of your Web. Facebook will soon open up its 39 million profile pages to give them more visibility in search engines. As Danny Sullivan points out at Search Engine Land, search engines al...]]></description>
      <pubDate>Tue, 09 Sep 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=80]]></guid>
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      <title><![CDATA[Search's MySpace Age Arrives ]]></title>
      <description><![CDATA[Quick: what&rsquo;s the fourth-largest search engine? The good news is, the answer is suddenly less clear than it&rsquo;s ever been, thanks to a comScore announcement from late August that reported, &ldquo;With search becoming a more ubiquitous ac...]]></description>
      <pubDate>Tue, 09 Sep 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=75]]></guid>
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      <title><![CDATA[Google's Faces of the Stranger: The Broker]]></title>
      <description><![CDATA[Lest we forget, Google&rsquo;s most visible, enduring face is still that of the search engine. During the past two weeks, we took a look at Google&rsquo;s role as a Banker of information peddling Gmail and photo storage, and then as a Babysitter s...]]></description>
      <pubDate>Tue, 08 Aug 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=79]]></guid>
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      <title><![CDATA[Google's Faces of the Stranger: The Babysitter]]></title>
      <description><![CDATA[Is Google a technology company? A media company? An incubator? The incubator analogy may fit best, with Google nurturing a few smash hits (the search engine with AdWords, the AdSense network), some successes that still face a crowded competitive l...]]></description>
      <pubDate>Tue, 08 Aug 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=78]]></guid>
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      <title><![CDATA[Google's Faces of the Stranger: The Banker]]></title>
      <description><![CDATA[It&rsquo;s getting harder to refer to Google as a single entity when it has so many faces. Any time Google makes some announcement, I&rsquo;m tempted to ask, &ldquo;Which Google?&rdquo; Lately, Google has been revealing so many sides that I&rsquo;...]]></description>
      <pubDate>Tue, 08 Aug 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=77]]></guid>
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      <title><![CDATA[Evolving Requirements for SEO]]></title>
      <description><![CDATA[Could the rules for search engine optimization change overnight? It&rsquo;s unlikely, but you might have that thought after reading a column by Dorian Benkoil in the Jack Myers Media Business Report last week, &ldquo;When Will Programmable and Sem...]]></description>
      <pubDate>Tue, 08 Aug 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=76]]></guid>
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      <title><![CDATA[Search Gold In Dem Dar IHollywood Hills ]]></title>
      <description><![CDATA[&nbsp;WHEN AN IHOLLYWOOD FORUM EVENT can spend a day and a half covering search engine marketing, a single column can&#39;t cover all the highlights. Last week, I discussed how important it is for consumers to discover video rather than just searc...]]></description>
      <pubDate>Tue, 07 Jul 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=74]]></guid>
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      <title><![CDATA[Video Searchers, Browsers, and Discoverers]]></title>
      <description><![CDATA[IF YOU WERE AT IHOLLYWOOD&#39;S Search and Media event last week, you might have been surprised to find that the panelists tasked with making sense of video search kept changing the subject when it came up. Everyone wanted to talk about discovery,...]]></description>
      <pubDate>Tue, 07 Jul 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=73]]></guid>
    </item>
    <item>
      <title><![CDATA[Web Widget Optimization]]></title>
      <description><![CDATA[ If Rene Descartes were alive today, rather than saying &ldquo;Je pense, donc je suis&rdquo; (&ldquo;I think, therefore I am&rdquo;), he might say, &ldquo;Il est, donc j&rsquo;optimise&rdquo; (&ldquo;It is, therefore I optimize&rdquo;). By that sa...]]></description>
      <pubDate>Tue, 07 Jul 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=72]]></guid>
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      <title><![CDATA[Vocal Support for Search]]></title>
      <description><![CDATA[VOICE-ACTIVATED SEARCH is often billed as one of the next frontiers of search technology as search extends its reach to mobile devices. Yet is there a market for using the technology on the desktop? Voice Tech Group thinks so, and its proof of con...]]></description>
      <pubDate>Tue, 07 Jul 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=70]]></guid>
    </item>
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      <title><![CDATA[The Declaration of Dependence]]></title>
      <description><![CDATA[The Declaration Of Dependence by David Berkowitz, Tuesday, July 3, 2007 WE HOLD these truths to be self-evident, that all search engines are not created equal, that they are endowed by their creators with certain unalienable qualities, that among ...]]></description>
      <pubDate>Tue, 07 Jul 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=71]]></guid>
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      <title><![CDATA[Search In The Digital Media Ecosystem]]></title>
      <description><![CDATA[ I had the rare pleasure last week of spending one day learning from 150 people whose insights always explicitly or implicitly inform this column each week: my clients, colleagues, and partners. What follows are a number of takeaways from my compa...]]></description>
      <pubDate>Tue, 06 Jun 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=67]]></guid>
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      <title><![CDATA[Buzz from Digital Hollywood]]></title>
      <description><![CDATA[HOLLYWOOD&#39;S TALKING A LOT ABOUT Google. What else is on everybody&#39;s mind? To check the barometer, I sat on a panel at Digital Hollywood in Santa Monica last week with five other speakers to cover the most ground I&#39;ve ever seen any pane...]]></description>
      <pubDate>Tue, 06 Jun 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=68]]></guid>
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      <title><![CDATA[Ask 3D's Answer To Holistic Search ]]></title>
      <description><![CDATA[ASK.COM IS up to its tinkering again with a new a look and some twists on the search engine results page. Dubbed Ask 3D for the three dimensions of searching (don&rsquo;t ask -- pardon the pun), the renovation comes on the heels of Google&rsquo;s ...]]></description>
      <pubDate>Tue, 06 Jun 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=69]]></guid>
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      <title><![CDATA[From Vertical To Universal To Holistic ]]></title>
      <description><![CDATA[Google just got more honest. That&#39;s the main premise behind its universal search announcement last week. Honesty has a way of making a lot of people worried, but the immediate implications for marketers are minimal. It does, however, provide m...]]></description>
      <pubDate>Tue, 05 May 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=66]]></guid>
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      <title><![CDATA[The Misguided Hype of Transparency ]]></title>
      <description><![CDATA[From the very first moments of last week&#39;s Search Insider Summit, the word &quot;transparency&quot; kept arising. I can&#39;t say I saw it coming; the only time a form of the word appeared on the agenda (which I wrote) was in the description o...]]></description>
      <pubDate>Tue, 05 May 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=64]]></guid>
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      <title><![CDATA[In Search of Roots in Bonita]]></title>
      <description><![CDATA[In the Everglades, there are mangrove trees by the water with some of their roots entirely exposed, as if the trees are searching for a spot to anchor them. While touring the Everglades during the Search Insider Summit this week, I found these tre...]]></description>
      <pubDate>Tue, 05 May 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=65]]></guid>
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      <title><![CDATA[Discovery: The Anti-Search]]></title>
      <description><![CDATA[If some visions for the future of search are realized, then we&#39;ll be surfing a Web where search doesn&#39;t matter. The emphasis will instead shift to discovery. Through discovery, when you read your favorite newspaper online, you&#39;re prese...]]></description>
      <pubDate>Wed, 05 May 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=63]]></guid>
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      <title><![CDATA[The One Trend That Explains All Others]]></title>
      <description><![CDATA[What do all of Google&rsquo;s acquisitions, the proliferation of social media, the long tail of search, and other search engine marketing developments have in common? They all connect to Integrated Asset Digitization, an emerging trend that encomp...]]></description>
      <pubDate>Tue, 04 Apr 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=62]]></guid>
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      <title><![CDATA[A Guide to AdWords Applied]]></title>
      <description><![CDATA[If the Google model is so successful, it seems reasonable to think that everybody should be in the Google business.&rdquo; -- Pixsy CEO Chase Norlin The quote&rsquo;s taken out of context from an email I received from Norlin last week, and that co...]]></description>
      <pubDate>Tue, 04 Apr 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=61]]></guid>
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      <title><![CDATA[Three Tiers of Google's Value]]></title>
      <description><![CDATA[What&#39;s the value of advertising with Google? With Google&rsquo;s forays into television advertising, can there be a uniform value proposition? Google&rsquo;s advertising offerings can be grouped into three overarching categories: search, conte...]]></description>
      <pubDate>Tue, 04 Apr 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=60]]></guid>
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      <title><![CDATA[Playing Matchmaker For A Stingray ]]></title>
      <description><![CDATA[GOOGLE, I know you&rsquo;re so busy with everyone offering you a nice Googlish girl to bring home to Mountain View. Rumors have swirled about matches with DoubleClick, Omniture, and even little Riya. But Google, have I got a match for you! She&rsq...]]></description>
      <pubDate>Wed, 04 Apr 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=59]]></guid>
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      <title><![CDATA[What We Can Learn From K-Fed ]]></title>
      <description><![CDATA[THE HUNT for search engine innovation ends with Kevin Federline. Over the last two weeks, we sifted through a hundred search engines to find glimmers of the future, and last week we came pretty close. As exciting as the semantic web may be, it&rsq...]]></description>
      <pubDate>Tue, 03 Mar 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=58]]></guid>
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      <title><![CDATA[The Hunt for Search Engine Innovation, Part 2]]></title>
      <description><![CDATA[Google shouldn&#39;t rest on its laurels just yet. Last week, we blazed through Charles Knight&#39;s Top 100 Alternative Search Engines and found many areas where innovation was lacking. This week, we&#39;ll visit some of the high-impact innovatio...]]></description>
      <pubDate>Tue, 03 Mar 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=57]]></guid>
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      <title><![CDATA[The Hunt for Search Engine Innovation, Part 1 ]]></title>
      <description><![CDATA[How many search engines do we really need? According to the metasearch engine GoshMe, there are more than 500,000 search engines. That&rsquo;s more than one for every resident of Albuquerque, New Mexico. I dare you to search them all. If anyone wi...]]></description>
      <pubDate>Tue, 03 Mar 2007 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=56]]></guid>
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      <title><![CDATA[Checking Three Of Microsoft's Vital Signs ]]></title>
      <description><![CDATA[Is it possible to write an entire column on Microsoft and not mention its two fiercest rivals? With a health search site acquisition, a puzzling patent application, and new video search demos, Microsoft doesn&#39;t need to stand in anyone else&#39...]]></description>
      <pubDate>Tue, 03 Mar 2007 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=55]]></guid>
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      <title><![CDATA[The Hidden Cost of a Link]]></title>
      <description><![CDATA[How much is a link back to your site worth to you? That&#39;s one of the questions that arises with PayPerPost, the service which, as its name suggests, offers a marketplace where advertisers can pay for bloggers to post about them with a link to ...]]></description>
      <pubDate>Tue, 02 Feb 2007 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=54]]></guid>
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      <title><![CDATA[Imagining a Web Where Links Don't Matter]]></title>
      <description><![CDATA[Content is SO 2006 as far as search engine optimization goes. Everywhere I turn, the SEO discussions center on linking and link development. The appreciation of the value for inbound links to a marketer or publisher&rsquo;s site is one of the reas...]]></description>
      <pubDate>Tue, 02 Feb 2007 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=52]]></guid>
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      <title><![CDATA[Optimizing for One or 12 Trillion]]></title>
      <description><![CDATA[Personalized search has now gone mainstream, thanks to Google. What&rsquo;s a marketer to do about it? I can sum up the best strategy in one word: nothing. Google has experimented with personalized search results in beta, and during that trial, yo...]]></description>
      <pubDate>Tue, 02 Feb 2007 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=51]]></guid>
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      <title><![CDATA[Googling My Engagement]]></title>
      <description><![CDATA[THOUGH I spend my day working on client proposals, at night, during the past couple of months, I was working on one proposal that mattered more than all the others combined. More often than not, it led me to the shortcomings of search engines. Her...]]></description>
      <pubDate>Tue, 02 Feb 2007 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=50]]></guid>
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      <title><![CDATA[A Reluctant Case For Convergence ]]></title>
      <description><![CDATA[IF THE CONSUMER ELECTRONICS SHOW is an indication of where hardware is heading, then everyone better be ready for the convergence of every device out there. Yet how much credit can you give to a show that featured 2,700 exhibitors but was trumped ...]]></description>
      <pubDate>Tue, 01 Jan 2007 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=49]]></guid>
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      <title><![CDATA[Peering Into Image Search's Darkroom ]]></title>
      <description><![CDATA[SOMETIMES YOU get a better sense of the meaning of a picture by looking at its negative. That&#39;s precisely the case with image and video search. Last week&#39;s column hailed the technological advances of Facebook, Riya, and PodZinger. The end ...]]></description>
      <pubDate>Tue, 01 Jan 2007 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=48]]></guid>
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      <title><![CDATA[Image and Video Search Have Their Close-Ups]]></title>
      <description><![CDATA[ Want to be in pictures? You&rsquo;ll soon have better luck discovering if you&rsquo;re already in them, thanks to companies that are stepping up their efforts to allow people to tag and find images and videos online. We&rsquo;ll look at a few exa...]]></description>
      <pubDate>Tue, 01 Jan 2007 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=47]]></guid>
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      <title><![CDATA[A Prediction Junkie's Guide To 2007 ]]></title>
      <description><![CDATA[I&#39;m a prediction junkie. Of the 40 Search Insider columns by any author in the past year that included some form of the word &quot;predict,&quot; I wrote 40% of them, though I only wrote 20% of the columns. I&#39;m fascinated by connecting the...]]></description>
      <pubDate>Tue, 01 Jan 2007 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=46]]></guid>
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      <title><![CDATA[2006 Trends: The Year That Wasn't]]></title>
      <description><![CDATA[The search engines&rsquo; lists of the top searches for 2006 signaled a slow news year. How could a year that felt so fulfilling appear to be about nothing? To find out, we&rsquo;ll have to look far deeper than the list of the search trends that G...]]></description>
      <pubDate>Tue, 12 Dec 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=45]]></guid>
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      <title><![CDATA[Reviewing My 2006 Predictions]]></title>
      <description><![CDATA[Once every twelve months, as tradition now dictates, I get to publicly eat my hat. It&#39;s both humbling and cathartic, and it&#39;s in line with the values of accountability that search marketers preach. Of the eight predictions for 2006 that I ...]]></description>
      <pubDate>Tue, 12 Dec 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=44]]></guid>
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      <title><![CDATA[The Keys to AskCity]]></title>
      <description><![CDATA[ Dear Barry,I know you might prefer to be called Mr. Diller, but since I reached out to you through this column and you&#39;ve taken my advice (a mere 20 months later), the first-name basis is appropriate. After you launched Ask City this month, I...]]></description>
      <pubDate>Tue, 12 Dec 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=43]]></guid>
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      <title><![CDATA[Pulling Back the Research Curtain]]></title>
      <description><![CDATA[It&#39;s no secret that you can use research to support any case you&#39;re trying to make, but when the data&#39;s released by a search engine, it highlights some of the challenges in understanding search research. The first rule of reading any s...]]></description>
      <pubDate>Tue, 12 Dec 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=42]]></guid>
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      <title><![CDATA[Populist Search vs. Social Media]]></title>
      <description><![CDATA[Search engine marketing might seem old-hat and mainstream compared to emerging social media channels, but search&#39;s auction-based media buying is far more revolutionary. Despite the hype surrounding the new social advertising channels, however,...]]></description>
      <pubDate>Mon, 11 Nov 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=41]]></guid>
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      <title><![CDATA[Social Media Caps the Search Summit]]></title>
      <description><![CDATA[One of the last sessions of MediaPost&rsquo;s Search Insider Summit last week in Palm Springs, Calif. wound up a personal favorite, with Pressfeed&rsquo;s Sally Falkow, Pheedo&rsquo;s Bill Flitter and Social Media Club&rsquo;s Chris Heuer leading ...]]></description>
      <pubDate>Tue, 11 Nov 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=40]]></guid>
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      <title><![CDATA[The Unpredictable Election]]></title>
      <description><![CDATA[&nbsp;&nbsp;&nbsp; <br />]]></description>
      <pubDate>Tue, 11 Nov 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=39]]></guid>
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      <title><![CDATA[A Tossup Vote For Google's Custom Search]]></title>
      <description><![CDATA[How do you define successful innovation? And is it possible that a new Google service could be neither wildly successful nor innovative, and yet still have a lasting impact on how people search? Questions such as these came to mind when Google rec...]]></description>
      <pubDate>Tue, 11 Nov 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=38]]></guid>
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      <title><![CDATA[The Bush and 'The Google']]></title>
      <description><![CDATA[Watching the clips of George W. Bush&#39;s CNBC interview that were posted on YouTube, I kept trying to think about what it all meant. After all, this is our nation&#39;s president, our Commander in Chief, the so-called leader of the free world. A...]]></description>
      <pubDate>Tue, 10 Oct 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=37]]></guid>
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      <title><![CDATA[Second Life Optimization]]></title>
      <description><![CDATA[WHEN YOU WANT A NEW pair of shoes, you might head to your favorite shoe store, mall, or online retailer. Maybe you&#39;re not sure which store you&#39;ll visit or how to get there, so you&#39;ll turn to a search engine. Yet what happens when your ...]]></description>
      <pubDate>Tue, 10 Oct 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=36]]></guid>
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      <title><![CDATA[Tragedy Strikes, Searches Spike ]]></title>
      <description><![CDATA[WHEN A PLANE CRASHED IN Manhattan last week, some feared a terrorist attack--while others were completely confounded until it was discovered that New York Yankees pitcher Cory Lidle and his flight instructor were flying the plane. Searches for the...]]></description>
      <pubDate>Tue, 10 Oct 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=35]]></guid>
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      <title><![CDATA[The Poor Man's SEM--And Other Thoughts On Travel ]]></title>
      <description><![CDATA[I recently heard that a friend looking for help in optimizing her independent online publication received a quote from a search optimization specialist for $100,000 for the initial consultation, plus a monthly retainer. My friend told me if she ha...]]></description>
      <pubDate>Tue, 10 Oct 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=34]]></guid>
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      <title><![CDATA[Searcher, Healia Thyself ]]></title>
      <description><![CDATA[I&#39;ll take search engines over hospitals any day.&nbsp;I cringe at anything that has to do with hospitals, needles, blood, or doctors (my father, girlfriend&#39;s father, and numerous others excluded). Still, five years after my previous checku...]]></description>
      <pubDate>Tue, 10 Oct 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=33]]></guid>
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      <title><![CDATA[Google To PPC Branding: Drop Dead ]]></title>
      <description><![CDATA[The debate on the branding value of pay-per-click search ads may be over before it was ever properly resolved. Google has spoken, at least indirectly, in a couple of news items from the Googleplex. The first comes from a ClickZ article last week: ...]]></description>
      <pubDate>Mon, 09 Sep 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=32]]></guid>
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      <title><![CDATA[Are You Down with ODS?]]></title>
      <description><![CDATA[Online data storage isn&#39;t the sexiest of trends emerging in the search space, but it&#39;s one with more implications than I at first realized. I wasn&#39;t convinced until renowned blogger and Web 2.0 evangelist Jeremiah Owyang made his case ...]]></description>
      <pubDate>Tue, 09 Sep 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=31]]></guid>
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      <title><![CDATA[The New Goliath]]></title>
      <description><![CDATA[Maybe it&#39;s the name connection, but I&#39;m much more used to playing David than Goliath. I was the shortest kid in my grade well into high school, I root for the ever-underachieving Mets, and, until recently, I worked in an industry strugglin...]]></description>
      <pubDate>Tue, 09 Sep 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=30]]></guid>
    </item>
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      <title><![CDATA[The Game of Tag, Literally]]></title>
      <description><![CDATA[You think tagging&rsquo;s a game? A plaything? Something people do for fun? So does Google. In other words, you should take this game very, very seriously. Last week, in the column &ldquo;Tag, You&rsquo;re It,&rdquo; I wrote, &ldquo;When tags come...]]></description>
      <pubDate>Tue, 09 Sep 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=29]]></guid>
    </item>
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      <title><![CDATA[Tag, You're It]]></title>
      <description><![CDATA[&nbsp;]]></description>
      <pubDate>Tue, 08 Aug 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=28]]></guid>
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      <title><![CDATA[Search's MySpace Age]]></title>
      <description><![CDATA[I have a confession to make: I spend more time on MySpace than any college graduate with a full-time job should. At least I&#39;m popular, though; I have more than 130 friends on the site. You probably know most of my friends. In my &quot;top frie...]]></description>
      <pubDate>Tue, 08 Aug 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=27]]></guid>
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      <title><![CDATA[AOL's Database of Good Intentions]]></title>
      <description><![CDATA[To paraphrase an idiom a la John Battelle, &ldquo;The road to hell is paved with the database of intentions.&rdquo; AOL has been taking it on the chin and issuing mea culpas for releasing 20 million search records from about 660,000 of its users i...]]></description>
      <pubDate>Tue, 08 Aug 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=25]]></guid>
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      <title><![CDATA[Search Results to Die For]]></title>
      <description><![CDATA[&ldquo;I received some calls from people threatening to kill us.&rdquo; That summary of a search engine marketing success story was unlike anything I had ever heard. During a weekend in the nation&rsquo;s heartland, the sixth city I visited in und...]]></description>
      <pubDate>Tue, 08 Aug 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=24]]></guid>
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      <title><![CDATA[The Five Percent That Matters]]></title>
      <description><![CDATA[&ldquo;People spend only 5 percent of their time searching, but search commands over 40 percent of the online advertising market.&rdquo; Someone has to cite that supposed fact&ndash;&rdquo;the line&rdquo;&ndash;at every Ad:Tech to illustrate the d...]]></description>
      <pubDate>Tue, 08 Aug 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=23]]></guid>
    </item>
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      <title><![CDATA[The Gospel from the Keystone Mountaintops]]></title>
      <description><![CDATA[If you&rsquo;re looking for the one key takeaway from MediaPost&rsquo;s Search Insider Summit in Keystone, Colo. last week, you&rsquo;re out of luck; you&rsquo;re getting 20. Here&rsquo;s a rapid-fire roundup of the most interesting, pressing, and...]]></description>
      <pubDate>Tue, 07 Jul 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=22]]></guid>
    </item>
    <item>
      <title><![CDATA[Dude, You're Getting a Blog]]></title>
      <description><![CDATA[Imagine you&rsquo;re a major computer brand. Your once-sterling reputation for customer service has eroded, and an A-list blogger made it to the A+ list by chronicling his frustrations with you. Then, one day, your product spontaneously combusts a...]]></description>
      <pubDate>Tue, 07 Jul 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=21]]></guid>
    </item>
    <item>
      <title><![CDATA[The Long Tail of Advertising]]></title>
      <description><![CDATA[The long tail is wagging the dog. Today marks the debut of the book The Long Tail, the 230-page version of the groundbreaking article Chris Anderson penned for Wired magazine in 2004. Google CEO Eric Schmidt is quoted on the cover saying, &ldquo;A...]]></description>
      <pubDate>Tue, 07 Jul 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=20]]></guid>
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      <title><![CDATA[Search: The Newspaper Slayer?]]></title>
      <description><![CDATA[ At a panel last week hosted by the New York Public Library in honor of Slate&rsquo;s 10-year anniversary, several renowned journalists and editors debated the future of newspapers. As much fun as it was to see Tipping Point author Malcolm Gladwel...]]></description>
      <pubDate>Tue, 06 Jun 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=19]]></guid>
    </item>
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      <title><![CDATA[Five Takes on 800 Pounds]]></title>
      <description><![CDATA[Hard as one may try, it&rsquo;s impossible to ignore the 800-pound gorilla, or in this case, the 450,000-server computing network, as The New York Times estimated last week. The latest announcements from Google have been released at such a freneti...]]></description>
      <pubDate>Tue, 06 Jun 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=18]]></guid>
    </item>
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      <title><![CDATA[Ubiquitous Blurbs: The Future of Search]]></title>
      <description><![CDATA[&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;  <br />]]></description>
      <pubDate>Tue, 06 Jun 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=17]]></guid>
    </item>
    <item>
      <title><![CDATA[Read for an Exciting Chance to Win More Customers!]]></title>
      <description><![CDATA[Try to name a campaign that has included search marketing as a memorable component. Several come to mind. Pontiac advertised on TV and directed viewers to &ldquo;Google &lsquo;Pontiac&rsquo; to find out&rdquo; more. Sony crafted an intricate inter...]]></description>
      <pubDate>Tue, 06 Jun 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=16]]></guid>
    </item>
    <item>
      <title><![CDATA[Finding a Cure for Newsitis]]></title>
      <description><![CDATA[An exchange last week with my significant other summed up a lot of what I&rsquo;m hearing right now about the fast and furious developments in the interactive industry. &ldquo;I&rsquo;m so over MySpace,&rdquo; said Cara. I asked in return, &ldquo;...]]></description>
      <pubDate>Tue, 05 May 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=15]]></guid>
    </item>
    <item>
      <title><![CDATA[Researching the Process of Search]]></title>
      <description><![CDATA[Thanks to a range of business intelligence tools both freely and commercially available, we have countless ways to examine what people are searching for. Historically, what has been harder to document is the process of how people search. A growing...]]></description>
      <pubDate>Tue, 05 May 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=14]]></guid>
    </item>
    <item>
      <title><![CDATA[The Aristocracy of Relevance]]></title>
      <description><![CDATA[If Google Co-Op, Yahoo My Web, and other such developments from the search engines continue to emerge and grow in prominence, then the search engines and their hundreds of millions of users will soon find themselves subjugating to a new ruling cla...]]></description>
      <pubDate>Tue, 05 May 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=13]]></guid>
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      <title><![CDATA[United 93's Blockbuster Search Experience]]></title>
      <description><![CDATA[&ldquo;United 93&Prime;: a tale of patriotism, heroism, terrorism, and&hellip; search engine marketing? Maybe that didn&rsquo;t fit on the movie posters. After watching this film, a powerful dramatization that serves as a case study on the interse...]]></description>
      <pubDate>Tue, 05 May 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=12]]></guid>
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    <item>
      <title><![CDATA[Ad:Tech SF: No Marketers, No Worries]]></title>
      <description><![CDATA[At almost every Internet conference, the brand marketers are the most sought-after attendees. They&rsquo;re the ones controlling the seven, eight, or nine-figure budgets and have the company names on their badges that your friends have actually he...]]></description>
      <pubDate>Tue, 05 May 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=11]]></guid>
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      <title><![CDATA[A Limited Run for Expanded Results]]></title>
      <description><![CDATA[The evolution of search engines into answer engines is taking another step forward as Google quietly tests a new feature: expanded results. Last week, we explored the Hyper-Relevant Zone, where a search engine showcases a selected result or vertic...]]></description>
      <pubDate>Tue, 04 Apr 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=10]]></guid>
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      <title><![CDATA[The Hyper-Relevant Zone]]></title>
      <description><![CDATA[You&rsquo;re about to enter another dimension, a dimension not only of natural and paid results. A journey into a wondrous land of innovation. Next stop: the Hyper-Relevant Zone. In a MediaPost &ldquo;Just an Online Minute&rdquo; column last week,...]]></description>
      <pubDate>Tue, 04 Apr 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=9]]></guid>
    </item>
    <item>
      <title><![CDATA[Socially Searching for the Watercooler]]></title>
      <description><![CDATA[Long live personalized search; personalized search is dead. The same can be said of social search and vertical search. All three are melding, and a search giant has an opportunity to bring this hybrid technology to the masses. Let&rsquo;s start wi...]]></description>
      <pubDate>Tue, 04 Apr 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=8]]></guid>
    </item>
    <item>
      <title><![CDATA[2011: The Dawn of Search Informed Marketing]]></title>
      <description><![CDATA[Search engine marketing used to be so simple.Let&rsquo;s project into the future: the year is 2011. Search marketing spending has dipped to single-digit growth rates for the first time, growing at 9.3 percent, following the 11.8 percent growth in ...]]></description>
      <pubDate>Tue, 04 Apr 2006 04:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=7]]></guid>
    </item>
    <item>
      <title><![CDATA[Targeting the Non-Consumer]]></title>
      <description><![CDATA[Just who is all the search innovation really serving, anyway? This is a question I&rsquo;ve been asking myself while reading Seeing What&rsquo;s Next: Using the Theories of Innovation to Predict Industry Change by Clayton M. Christensen, author of...]]></description>
      <pubDate>Tue, 03 Mar 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=6]]></guid>
    </item>
    <item>
      <title><![CDATA[Search Lessons from the Sausage Prince]]></title>
      <description><![CDATA[Meet Gil Mandler, son of Ronnie Mandler, owner of Mandler&rsquo;s&ndash;The Original Sausage Co. When I first met Gil, I was his customer, ordering a beef sausage and zucchini fries at his restaurant on 17th Street near Manhattan&rsquo;s Union Squ...]]></description>
      <pubDate>Tue, 03 Mar 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=5]]></guid>
    </item>
    <item>
      <title><![CDATA[Our Bill of Rights]]></title>
      <description><![CDATA[We don&rsquo;t have the right to remain silent, no matter who we are. We the marketers need to demand transparency from those we do business with. We the consumers need to vocalize our privacy concerns, though it&rsquo;s hard to speak out about is...]]></description>
      <pubDate>Tue, 03 Mar 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=4]]></guid>
    </item>
    <item>
      <title><![CDATA[SES Dreams for the Future]]></title>
      <description><![CDATA[After the first night of Search Engine Strategies in New York last week, I had a dream that a friend thought she was pregnant and I tried to find her doctor&rsquo;s number using search engines; even after constantly revising my query, I came up em...]]></description>
      <pubDate>Tue, 03 Mar 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=3]]></guid>
    </item>
    <item>
      <title><![CDATA[Loyalty Sheep and Personalization Wolves]]></title>
      <description><![CDATA[Personalization services are often considered ways to engender customer loyalty. Yet, according to new research, subscribers to search engines&rsquo; personalization services can be the most fickle. So what do you do, go after the loyal sheep or t...]]></description>
      <pubDate>Tue, 02 Feb 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=2]]></guid>
    </item>
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      <title><![CDATA[MSN Pays to Learn the Hard Way]]></title>
      <description><![CDATA[If I offered you a chance to win prizes every week you read this column, would that make you more inclined to read it? MSN is conducting an experiment to answer such a question with its new MSN Search &amp; Win promotion. Will consumers flock to t...]]></description>
      <pubDate>Tue, 02 Feb 2006 05:00:00 GMT</pubDate>
      <guid><![CDATA[http://www.360i.com/search-insider-article.php?id=1]]></guid>
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