Search Engine Optimization (SEO)

360i search strategists and technologists work in tandem to ensure high positions in the natural (otherwise known as editorial) results on search enginesWhat is a search engine?
A search engine is an internet tool that allows one to find particular information of interest on the... (click for more). Natural search rankings incur no cost from the engine per visitor, and serve as both a complementary function to paid searchWhat is Paid Search?
Paid Search is the most immediate opportunity to see results in search engine performance, and is a major part of a... (click for more) as well as the opportunity to deliver branding coverage and visibility to what is considered "credible" and "objective" search results. Industry studies consistently report that 70-80% of all user clicks can be attributed to search engine optimizationWhat is Search Engine Optimization?
Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility... (click for more) (SEOWhat is Search Engine Optimization?
Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility... (click for more)).

360i's team of search engine optimizationWhat is Search Engine Optimization?
Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility... (click for more) experts analyzes consumer search behavior to uncover semantics online, defining pertinent keyword groups, integrating keywords at the appropriate density and maximizing action-oriented messaging. The team ensures that each client's site is naturally relevant for a specific search keyword or phrase, using a combination of visible text content, meta information, internal and external linking structures, and general maturity that correspond to a specific search being done in a search engineWhat is a search engine?
A search engine is an internet tool that allows one to find particular information of interest on the... (click for more). The result is high positioning in search engineWhat is a search engine?
A search engine is an internet tool that allows one to find particular information of interest on the... (click for more) natural results.

Components of an effective SEOWhat is Search Engine Optimization?
Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility... (click for more) campaign include:

• Engaging and expansive content across many web pages. Whether the web site is educational, ecommerce-focused or centered on driving actions offline, the correct construction of copy is paramount.
• Extensive Linking Strategy. Creating a compelling message with content that performs must be backed with a solid handshake. By analyzing consumer searching behavior, 360i aids clients in researching, developing and managing social capital on the web through links. More sites with reciprocal links equals acknowledgement that your message is valuable. With increased trust comes increased reward in competitive rankings.
• Technical Accessibility. Search enginesWhat is a search engine?
  A search engine is an internet tool that allows one to find particular information of interest on the... (click for more) collect information by sending "spiders A spider is an automated computer program that searches the Internet.  Many search engines use spiders to catalog information on the... (click for more)" to the web site, which index content and report back to the search engineWhat is a search engine?
  A search engine is an internet tool that allows one to find particular information of interest on the... (click for more). Unlike humans, search spiders A spider is an automated computer program that searches the Internet.  Many search engines use spiders to catalog information on the... (click for more) are limited in their thought and selection process. If certain areas of a web site cannot be accessed, then the spider A spider is an automated computer program that searches the Internet.  Many search engines use spiders to catalog information on the... (click for more) leaves and reports little or no content, and this is then reflected in the search enginesWhat is a search engine?
  A search engine is an internet tool that allows one to find particular information of interest on the... (click for more). Without the technical expertise to ensure accessibility, even the best researched and written copy is unable to perform.

360i leverages these three criteria among other techniques to create competitive results within Search Enginge Optimization.